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Harnessing decades of experience in managing and developing top brands, James Espey has refined his wisdom into 100 bite-sized tips. His clear, down-to-earth advice has been carefully structured to benefit readers at all stages of their career, from businessnovices and those halfway up the ladder to start-up entrepreneurs and company bosses seeking to put their accomplishments to good use as they wind down. At heart is the central importance of creating 'you the brand' - making your marque - in order to achieve business success and career fulfilment. 'I read James Espey's book from cover to cover in one sitting. It is not just for the young and ambitious; the hardened, aging and cynical will find it a refreshing reminder of how things should be.' Tim Isaac, Chairman, Ogilvy & Mather, Asia Pacific (2008-2012) 'A great and instructive read.' Sir George Bull, Joint Group Chairman, Diageo PLC (1997-1998); Chairman, J Sainsbury PLC (1998-2004) 'The most important brand that everyone must learn to manage is themselves. James Espey's guide offers shrewd marketing advice to executives at all stages of
Per a la Carlota, cinc famosos pintors de la Itàlia del Renaixement tornen a la vida en aquesta tercera aventura en un museu. Per què somriu la Mona Lisa? La Carlota vol esbrinar-ho i és per això que s'introdueix al quadre de Leonardo. Però en realitat la Mona Lisa no és gens feliç i la Carlota mira d'animar-la... amb uns resultats espectacularment desastrosos.
This book is for males who never gave much thought to the question of manhood . . . . . . for males who falsely claim to be men, for males who would like to be men, for aging males who need to be more interested in complete manhood, and for all younger males who have no idea what a man is and can't find a resource for clarification, simplicity, and guidance. This book is a positive effort. It's not a lecture, an attempt to please you, mentor you, or entertain you. Think of it as a friendly intrusion centered on the wish to encourage rather than offend and contribute rather than alienate, criticize, or condemn. So . . . Writing this book feels like wrapping a gift. I hope all the fragments and their numerous reiterations will encourage you to do the unwrap and explore what it really means to be a complete man.
